I often get asked why I am so passionate about empowering women. I became aware of not telling my own story so here it is to know the passion, vision and mission.
I am British Nigerian, living with my family in Mannheim, and passionate about empowering women when it comes to financial independence. I remember growing up in Nigeria and every Friday (before I went to boarding school and during some holidays while in boarding school) I would visit my grandma in the township. She was a gold trader and would often buy gold from Ghana and sell in Nigeria. On Fridays, I would follow her to the bank to deposit some Gold; and in the evening she would gather round other women under the cashew tree and talk about their week. They would then donate some money and give money to a handful of women who needed it most for their specific goals. These women would then pay back at some point with some interest. Here I understood the basics and empowering women via money and the power of communities.
Working in the financial sector in London, it was and is still very much evidently male in its structures and systems. I began to speak with many women and it became apparent that most women are left behind when it comes to investing and has to do with gaps in financial literacy in women as well as low confidence when it came to investing for their future. They were also keen on having a platform without stereotypes to invest confidently. I could speak to these women and they felt comfortable speaking with me as I was also one of them in that despite my high level of education, and financial literacy I was still not confident till I sought a coach. I began coaching women to educate them on financial literacy and also build their confidence. I have successfully coached and advised a lot of women to become financially independent. My clients ranged from single women to divorcees. One thing that shocked me was how divorced women were often socially excluded in their societies once they got divorced. Those that got widowed initially took no interest in financial decisions and were not equipped for the terrible situation they later found themselves in.
Moving to Germany, it became more apparent that this problem is wide. I fell in love with the problem and I decided to be part of the change by embarking on building an end to end solution that will address the problem areas of education, access to coaching and safe investment platform. PaceUP Invest aims to empower ethnically diverse women attain financial independence, irrespective of their income, towards attaining a responsible and sustainable future for themselves and their generations. My proposed solution is to provide a hybrid holistic approach to investing in financial and non-financial assets. PaceUP Invest recognises the difference between women and men and targets them separately in terms of financial knowledge, financial behaviour and financial needs.
The 3 pillars of PaceUP Invest are digitalisation (easy access to personalised investment platform wherever the women are), empowerment (making women's lives better to close gender gaps), and diversity (giving same access to women no matter where they came from or their backgrounds). I am excited in changing the framework and rules of the male dominated game in a very crucial area of finance.